--- title: Why You Should Collect SMS Opt-Ins Through Your Waiver System description: Collect SMS opt-ins through your waivers to ensure compliance and prepare for future marketing. Learn how to boost opt-in rates and use SMS for business growth. image: https://resources.getwherewolf.com/hubfs/SMS%20Opt-in%20Featured%20(1200%20x%20630%20px).png --- [CLIENT LOGIN](https://login.wherewolf.co.nz/) [![wherewolf-logo-horisontal-primary](https://resources.getwherewolf.com/hs-fs/hubfs/Getwherewolf_May2024/images/wherewolf-logo-horisontal-primary.png?width=1024&height=226&name=wherewolf-logo-horisontal-primary.png "wherewolf-logo-horisontal-primary")](https://getwherewolf.com/) - [Home](https://getwherewolf.com/) - Solutions - [Digital Waivers](https://getwherewolf.com/activity-waivers/) - [Operations & Automations](https://getwherewolf.com/operations-automations/) - [Integrations](https://getwherewolf.com/liability-waiver/) - [Marketing](https://getwherewolf.com/marketing/) - [SMS Follow-up](https://getwherewolf.com/sms-follow-up/) - [Data & Insights](https://getwherewolf.com/data-insights/) - [Pricing](https://getwherewolf.com/pricing/) - Customers - [Tour Operators](https://getwherewolf.com/tour-operators/) - [Attractions](https://getwherewolf.com/attractions/) - [Family Entertainment Centres](https://getwherewolf.com/family-entertainment-centres/) - [Sports](https://getwherewolf.com/sports/) - [Gun Ranges](https://getwherewolf.com/gun-ranges/) - [Camps](https://getwherewolf.com/camps-waivers/) - [Medical Aesthetics](https://getwherewolf.com/medical-aesthetics/) - [Tattoo & Piercing](https://getwherewolf.com/tattoo-and-piercing/) - [VR & Laser Tag](https://getwherewolf.com/vr-and-laser-tag/) - Resources - [Support](https://wherewolf.zendesk.com/hc/en-gb) - [Blog](https://resources.getwherewolf.com/blog) - [Customer Stories](https://resources.getwherewolf.com/case-studies/) - [Waiver-Analyzer](https://getwherewolf.com/waiver-analyzer/) [Request A Demo](https://getwherewolf.com/request-a-demo/) [Request A Demo](https://getwherewolf.com/request-a-demo/) ![SMS opt in banner](https://resources.getwherewolf.com/hubfs/SMS%20opt%20in%20banner.png) # Why You Should Collect SMS Opt-Ins Through Your Waiver System **(Even If You’re Not Using Them Yet)** - Home - [Wherewolf Blog](https://resources.getwherewolf.com/blog) - Why You Should Collect SMS Opt-Ins Through Your Waiver System [Wherewolf Editor](https://resources.getwherewolf.com/blog/author/getwherewolf) 08/15/2025 [Digital Waivers](https://resources.getwherewolf.com/blog/tag/digital-waivers), [SMS Marketing](https://resources.getwherewolf.com/blog/tag/sms-marketing) [0 Comments](https://resources.getwherewolf.com/blog/why-you-should-collect-sms-opt-ins-through-your-waiver-system#postComment) 1 Minutes   SMS is one of the most powerful marketing channels, with high open rates, strong conversions, and instant reach. But even if you’re not sending campaigns yet, collecting SMS consent through your waiver system sets you up for future success. When guests sign your digital waiver, it’s the perfect time to capture SMS opt-ins effortlessly and compliantly, building a ready-to-use audience for when you’re ready to launch.   ### Be compliant from day one SMS marketing is regulated in many regions. By securing opt-ins at the waiver stage, you stay compliant and have the flexibility to launch campaigns whenever you’re ready, without chasing down permissions later. ### Boost your opt-in rates with incentives Many operators see opt-in rates as high as 75% by offering small incentives like discounts, prize draws, or freebies. These simple perks encourage guests to opt in immediately, building a larger, more engaged list. **Here are a few examples of how operators are encouraging opt-ins:** ![Screenshot 2025-08-20 at 10.54.23 AM](https://resources.getwherewolf.com/hs-fs/hubfs/Screenshot%202025-08-20%20at%2010.54.23%20AM.png?width=1954&height=704&name=Screenshot%202025-08-20%20at%2010.54.23%20AM.png)   ### Why SMS works SMS messages cut through the noise. With a 91% open rate (compared to 28% for email), 35% higher conversions, and three times the click-throughs, SMS connects directly with your guests in a way few other channels can.   ### Put your SMS list to work Once you have opt-ins, you can: - Send timely review requests to boost your online reputation - Drive repeat bookings with personalized offers and reminders - Automate campaigns to save your team time and effort Wherewolf’s built-in SMS tools can deliver messages automatically, targeting the right guests at the right time without manual effort.   ### Set your business up for growth Even if SMS isn’t part of your marketing today, collecting opt-ins now means you’ll be ready to activate this high-performing channel anytime. Wherewolf makes it easy by integrating SMS consent directly into your waiver process, capturing and storing permissions in a compliant way. Whether you’re already using Wherewolf or just considering it, now’s the perfect time to start building your SMS audience. **Want to learn more or get started?** Talk to a Product Specialist today and see how simple it is to capture SMS opt-ins through your waivers.   [Book A Demo](https://getwherewolf.com/request-a-demo/) --- #### Tag: [Digital Waivers](https://resources.getwherewolf.com/blog/tag/digital-waivers) [SMS Marketing](https://resources.getwherewolf.com/blog/tag/sms-marketing) #### Share: - [Follow us on Facebook](http://www.facebook.com/share.php?u=https://resources.getwherewolf.com/blog/why-you-should-collect-sms-opt-ins-through-your-waiver-system) - [Follow us on Twitter](https://twitter.com/intent/tweet?url=https://resources.getwherewolf.com/blog/why-you-should-collect-sms-opt-ins-through-your-waiver-system&text=Why%20You%20Should%20Collect%20SMS%20Opt-Ins%20Through%20Your%20Waiver%20System) - [Follow us on Linkedin](http://www.linkedin.com/shareArticle?mini=true&url=https://resources.getwherewolf.com/blog/why-you-should-collect-sms-opt-ins-through-your-waiver-system) - [Follow us on Pinterest](http://pinterest.com/pin/create/button/?url=https://resources.getwherewolf.com/blog/why-you-should-collect-sms-opt-ins-through-your-waiver-system&text=Why%20You%20Should%20Collect%20SMS%20Opt-Ins%20Through%20Your%20Waiver%20Systemdescription=&media=https://21565897.fs1.hubspotusercontent-na1.net/hubfs/21565897/SMS%20Opt-in%20Featured%20%281200%20x%20630%20px%29.png) --- #### [From Waiver to Return Visit Previous Post](https://resources.getwherewolf.com/blog/from-waiver-to-return-visit) #### [AI in Tourism Marketing: Revolutionizing Automation and Enhancing Engagement Next Post](https://resources.getwherewolf.com/blog/ai-in-tourism-marketing-revolutionizing-automation-and-enhancing-engagement) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Category - [Digital Waivers (46)](https://resources.getwherewolf.com/blog/tag/digital-waivers) - [Digital Waiver (24)](https://resources.getwherewolf.com/blog/tag/digital-waiver) - [Digital Marketing (20)](https://resources.getwherewolf.com/blog/tag/digital-marketing) - [Business Growth (16)](https://resources.getwherewolf.com/blog/tag/business-growth) - [Customer Experience (15)](https://resources.getwherewolf.com/blog/tag/customer-experience) ### Popular Posts [Wherewolf Editor](https://resources.getwherewolf.com/blog/author/getwherewolf) 01/11/2024 [Digital Waivers](https://resources.getwherewolf.com/blog/tag/digital-waivers) [How Long Do Signed Liability Waivers Need to be Kept?](https://resources.getwherewolf.com/blog/how-long-do-signed-liability-waivers-need-to-be-kept) [Wherewolf Editor](https://resources.getwherewolf.com/blog/author/getwherewolf) 12/16/2023 [Legal](https://resources.getwherewolf.com/blog/tag/legal) [Photo Release Waiver – How To Ask Your Guests For Permission](https://resources.getwherewolf.com/blog/photo-release-waiver-how-to-ask-your-guests-for-permission) [Natalie](https://resources.getwherewolf.com/blog/author/natalie) 10/29/2024 [Digital Waiver](https://resources.getwherewolf.com/blog/tag/digital-waiver) [Top Legal Risks Faced by Tourism Businesses (and How to Mitigate Them)](https://resources.getwherewolf.com/blog/top-legal-risks-faced-by-tourism-businesses-and-how-to-mitigate-them) [Wherewolf Editor](https://resources.getwherewolf.com/blog/author/getwherewolf) 10/27/2022 [Product Updates](https://resources.getwherewolf.com/blog/tag/product-updates) [SOS! 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