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The tourism industry is built on experiences that guests remember for a lifetime. But behind every adventure is the challenge of reaching the right people, at the right time, with a message that feels personal.
In 2025, AI is at the forefront of making that possible, transforming how operators automate marketing and connect with their audiences.
Why Direct Marketing Matters More Than Ever
Visitors are bombarded with content daily and anything that feels generic gets tuned out. The winning strategy is personalization at scale.
Direct channels are proving the most effective.
Email marketing continues to perform with average open rates now exceeding 35%..
SMS marketing is even stronger, achieving a 98% open rate and a 45% response rate.
AI ensures these channels are not only fast and automated but also timely, specific, and relevant. This helps your messages cut through the noise.
Turning Data Into Personalization
Many operators already collect valuable information from participants during the booking and activity process, and one of the richest sources of this data comes from digital waivers signed by every guest.
However, this information often goes underutilized. AI changes that by turning raw data into actionable insights that drive meaningful guest engagement.
With the right information, you can create campaigns that feel personal and relevant:
- Birthday or anniversary offers that spark repeat visits, such as a hot air balloon company inviting past guests back for a romantic sunrise flight.
- Local alerts for last-minute availability or ideal conditions, like surf schools letting nearby surfers know the waves are perfect today.
- Tailored offers by group type, whether families, corporate teams, or adventure seekers - for example, wine tour operators creating special packages for team-building events.
- Progression-based experiences, encouraging guests to return for more challenging activities, such as a rafting company inviting beginners back for an intermediate river run.
AI and the Power of Reviews
Online reviews remain one of the most influential drivers of new bookings. The more positive feedback you collect across platforms like Google and TripAdvisor, the stronger your visibility and credibility.
AI helps optimize this process by timing review requests for maximum response, personalizing reminders, and ensuring you capture feedback from more than just the primary booker. Operators who take this approach often see a dramatic increase in both the volume and quality of reviews.
Making Automation Work For You
One of AI’s greatest strengths is consistency. Once set up, campaigns run in the background, triggered by the data you already collect from customers. That means less time spent on manual follow-ups, messaging that is always relevant and timely, and scalable marketing without additional staff effort.
Start simple with birthdays, anniversaries, and review requests. Then build into advanced targeting campaigns based on location, group type, or experience level. Over time, AI-driven insights will refine your strategy even further.
Bringing It All Together
AI is not about replacing human hospitality, it is about enhancing it. By combining the guest data you already capture with automation, you can deliver the kind of personal, timely, and relevant communications that visitors now expect.
The result is stronger guest relationships, more direct bookings, and long-term business growth.
Wherewolf can help you get there. Our digital waiver system and marketing platform ensure you capture guest data from every participant, not just the primary booker. Paired with AI-driven automation, that data becomes the foundation for smarter, more personalized marketing campaigns, stronger reviews, and repeat business.
Book a demo with Wherewolf to see how your waivers can become your most powerful marketing tool.