Picture this: you’ve just wrapped up a food tour, your guests are thrilled, and the flavors are still fresh in their minds. As they walk away, you wonder—what’s the best way to keep that spark alive? Should you send a thoughtful email, or go for the immediacy of a text message?
With Wherewolf Plus, you no longer have to choose—you can leverage both! Here’s what you need to know about click-through rates (CTR) for these two communication powerhouses and why a combined approach might just be the secret sauce to keeping your brand top of mind.
Email vs. SMS: How Do CTRs Stack Up?
Email: The Classic Go-To
- CTR: Typically between 2-5%, depending on the industry.
- Strengths: Email is ideal for sharing detailed content, like professional photos from the tour, recipe ideas, or personalized thank-you notes.
- Challenges: With crowded inboxes, timing is critical to stand out. A perfectly crafted subject line and valuable content are key to capturing attention.
SMS: The Attention Grabber
- CTR: A remarkable 19-35%, with open rates as high as 98% within minutes of receipt.
- Strengths: SMS delivers short, impactful messages directly to guests' phones. It’s perfect for immediate follow-ups, review requests, or post-tour promotions.
- Challenges: Messages must be concise and engaging to make the most of the limited character space.
The Case for Using Both
People are bombarded with thousands of messages every day, but two well-timed, relevant communications can break through the noise. That’s why Wherewolf Plus allows you to send both email and SMS strategically—enhancing your guest’s experience while keeping your messaging clear and effective.
Here’s a strategy designed specifically for food tour operators:
- SMS Immediately After the Tour: Send a quick thank-you message shortly after the tour ends, while the experience is fresh. For example:
"Thanks for joining our food tour! We hope you loved it. We'd appreciate your feedback—leave a review here: [link]." - Email with Photos the Next Day: Follow up with an email 24 hours later, featuring professional tour photos, a detailed recap, or exclusive offers for future tours. For example:
"Relive yesterday’s delicious adventure! Check out these highlights and enjoy 15% off your next booking: [link]."
This approach ensures you’re reaching guests when they’re most engaged without overwhelming them. SMS captures their immediate attention, while email deepens the connection with more detailed content.
Why It Matters in the Food Tour Industry
Food tours are all about creating memorable, sensory experiences. Using a strategic combination of SMS and email, you can:
- Reinforce Positive Memories: Send a quick thank-you SMS, followed by an email with professional photos and recipes.
- Drive Repeat Business: Offer discounts or exclusive access to upcoming tours in your email.
- Encourage Reviews: Use SMS to prompt immediate feedback while the experience is fresh.
Wherewolf Plus Empowers You to Maximize Engagement
With the ability to send both email and SMS through Wherewolf Plus, you can elevate your communication strategy effortlessly:
- SMS builds immediate engagement.
- Email strengthens the relationship over time.
By leveraging the unique strengths of both platforms, you can keep your brand top-of-mind, foster guest loyalty, and ultimately grow your business.
Two Messages, One Goal
When used thoughtfully, SMS and email work hand-in-hand to engage guests without overwhelming them. With Wherewolf Plus, you can seamlessly implement this balanced strategy, ensuring every guest feels appreciated and excited to stay connected with your tours.
Ready to enhance your guest engagement? Try Wherewolf Plus today!