Your existing customers hold the key to finding your next ones. How? By using lookalike audiences, a powerful marketing tool available on platforms like Meta (Facebook & Instagram) and Google Ads. This allows you to target new customers who closely resemble your best-performing audience.
As a result, your advertising budget is focused on reaching people who are more likely to engage and book with you rather than being spent on broad, generic targeting.
If you’re collecting data through Wherewolf, you already have the foundation to tap into this strategy and supercharge your online advertising efforts.
This blog will explore how operators can effectively use their data to create high-performing lookalike audiences, optimize digital marketing campaigns, and connect with the right new customers.
Why lookalike audiences matter for operators
A lookalike audience is a group of potential customers who share similar traits, interests, and behaviors with your existing customers. These audiences are created by analyzing data from your current customer base such as demographics, purchasing behavior, or interests, and then using that data to find people with comparable profiles.
For tour, activity, and experience operators, this means your best customers can help you attract more of the right people who are likely to engage and book with you. Instead of relying on broad targeting, lookalike audiences allow you to reach individuals who have a higher likelihood of converting, ultimately increasing bookings and maximizing marketing ROI.
Using waiver data to create lookalike audiences
Wherewolf’s waiver data provides operators with a powerful resource for expanding their customer base. By exporting customer data and uploading it to digital advertising platforms like Meta and Google Ads, operators can create high-performing lookalike audiences.
These platforms analyze the characteristics of your customers and use that data to identify and target new, high-potential customers who are more likely to engage and book.
Maximizing bookings with data-driven targeting
For example, a Florida boat rental company leveraged their waiver data by analyzing key customer behaviors such as booking frequency, average booking value, and the type of rental packages selected. They also looked at demographic data like age, location, and interests (e.g., outdoor activities, water sports). Using these insights, they created a lookalike audience based on these data points, and ran a Demand Gen campaign that led to higher engagement rates, a lower cost per acquisition (CPA), and a noticeable increase in bookings.
A negative review isn’t the end of the world. Research shows that potential customers care more about how you respond to negative feedback than the feedback itself. A thoughtful, professional reply demonstrates your commitment to customer service and helps build trust with future guests.
Your data is your competitive advantage
Your customer data isn’t just for record-keeping. It’s a powerful marketing asset that can help you grow your business. By leveraging customer data capabilities to create lookalike audiences, operators can:
- Scale their reach and attract the right audience
- Maximize marketing ROI by targeting high-quality prospects
- Gain a competitive edge by connecting with engaged customers before thy actively search for experiences
Want to learn more about how Wherewolf can help you harness the power of your customer data?
Talk to a product specialist today and start optimizing your marketing strategy!