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For many tourism and experience operators, reviews feel like extra work. Another platform to manage. Another subscription. Another thing to remember once guests have already left.
But driving more reviews does not require more software.
Wherewolf gives you the tools to request, track, and grow reviews directly from your dashboard, using the guest data you are collecting anyway. No bolt-ons. No juggling systems. No extra admin.
Here is how operators are boosting reviews using Wherewolf alone.
Automated follow-up messages that go out at the right time
The best time to ask for a review is when the experience is still fresh. With Wherewolf, you can automatically send a follow-up message after a guest completes their activity.
These messages typically include a short thank-you and a direct review link. Once set up, they run in the background. There is no manual chasing, no remembering to send emails at the end of a long day, and no risk of missing guests.
Operators using automated follow-ups see significantly higher response rates because guests are prompted while the experience is still top of mind.
Targeted review requests using real guest data
Not every review request should be the same. Wherewolf gives you visibility into booking types, group sizes, visit dates, and guest details—all tied to a real guest profile.
That means you can:
• Focus review requests on completed experiences
• Exclude cancellations or no-shows
• Personalize messages based on how guests booked
• Manage requests across different review sites from one place
This targeted approach matters. Operators using Wherewolf’s built-in campaigns consistently see stronger engagement and higher-quality reviews because requests feel relevant, not generic.
Email and SMS from one place
Guests do not all respond the same way. Some prefer email. Others respond faster to SMS.
Wherewolf lets you send review requests via email or SMS from the same dashboard, using the same guest data. There is no need for a separate messaging platform or manual exports.
By meeting guests on the channel they are most likely to check, operators increase visibility and response without increasing workload.
Clear performance tracking that shows what’s working
Wherewolf shows you which messages are being sent, which ones are opened, and which campaigns are driving responses. This makes it easy to adjust timing, wording, or channels based on what actually works for your guests.
Instead of managing reviews in a separate tool, everything lives alongside your guest data, bookings, and waivers, giving you a clearer picture of the full guest journey.
Proven review growth without extra cost
Operators often assume review growth requires paid reputation software. In reality, the biggest driver is simply asking consistently and at the right time.
Wherewolf customers see an average increase of over 300% in Google and TripAdvisor reviews after using automated follow-ups and campaigns. That growth comes without adding new tools, new contracts, or new systems to manage.
By keeping review requests inside Wherewolf, operators:
- Reduce software costs
- Simplify daily workflows
- Stay in control of their guest communications
- Reach every guest, not just the lead booker
- Build a stronger online reputation over time
Reviews are part of the guest experience, not an afterthought
Reviews should not feel bolted on. With Wherewolf, they are a natural extension of the guest journey, from pre-arrival forms to post-visit follow-up.
If you are already using Wherewolf to get waivers signed before arrival, reduce check-in time, and collect guest data, you already have everything you need to grow reviews too.
Want to see how it works with your own guests and your own review links?
Book a no-obligation demo or sign up for free.